2nd Annual Media Content World Summit

February 26th 2009 London United Kingdom

"COMMERCIALISING DIGITAL MEDIA"

Generating new revenue opportunities and leveraging existing assets against the backdrop of new technology and media platforms.

How is maximum profit leveraged from digital media?

The most hotly debated topic in the digital media industry and many of those involved in this market are directing their focus to the entertainment sector.

The Internet, digital television, home media centres and mobile devices are all being used to deliver entertainment services.

Speakers Include:


Sebastian Moeritz (Chair) President MPEG Industry Forum .	Peter Bazalgette (Special Guest) Media Consultant & Adviser Endemol UK	Jon Snow (Guest Interviewer) TV News Main Presenter Channel 4 News .


Dr. Myles MacBean VP Disney Online, Walt Disney Internet Group Europe	Rory Sutherland Vice-Chairman Ogilvy Group UK .	Ross Biggam Director General Association of Commercial Television (ACT) Europe

Alain-Gabriel Courtines Investment Director Intel Capital .	Richard Broughton (Moderator) Analyst Screen Digest	Sharifah Amirah (Moderator) Senior Analyst Frost & Sullivan


Tony Scarfo Chief Strategy Officer, EVP Global Sales Channels & Partners ECI	Geir Björndal COO Sales & Marketing Conax	Alessandro Petazzi Head of TV and Media, Fastweb


Richard Gale Director of Sales Marketing Playboy TV	Stuart Collingwood VP Europe Sling Media .	Errol Barran Head of New Media Advertising & Sales, Channel 4

Key Themes Include:

Commercialising digital media using new platforms and distribution capabilities.
Business models and best practises that generate new revenue streams.
Defining markets for global digital content & distribution, developing industry standards and addressing interoperability issues on: IPTV, VOD, DTH, DVR and Internet TV.
The impact of Quality of Service (QOS) and Quality of Experience (QOE).
Addressing greater Bandwidth demand through robust infrastructure including FTTx, GPON technology and innovative CDN delivery platforms
Digital Rights Management (DRM), Conditional Access (CA) and network security across multi-platforms.

These are some areas and topics of discussion, but the underlying common thread is how companies can maximise profit from current business opportunities and challenges whilst retaining customer loyalty in a fast-changing technology in the digital world.