24th November 2010 London United Kingdom

"Enabling the TV and Internet convergence: Opportunity or threat?"

With proliferation of different set-top-boxes with business models ranging from subscription to ad-supported, there has never been a better time to explore these ideas and turn them into universally-accepted platforms that work.

Speakers Include:

TV and internet convergence is not a new phenomenon. Broadcast and TV companies have been trying for years to make this happen but are now faced with a dilemma of either going total IP (Internet Protocol) as the next generation infrastructure which will cost them billions of dollars to implement or should they just keep the status quo and die. Are there other ways to maximise use of their current assets and still survive the onslaught of the dwindling market?

The digital switchover will be a reality soon and its happening now all over the world. Will TV as we know it survive in the face of growing predominance of the internet or are they bound to merge at one point? The future of TV and internet content convergence- is it going to be online or on demand or a hybrid scenario, a marriage of convenience of the two?

Key Themes at this Summit Include:

• Evolution of TV and internet convergence - now a reality?
• The value of integration of social media to TV and how it relates to the telecommunities (social networkers who interact with one another thru twitter and facebook in real time? is there a business case?
• Rethinking the consumer TV-Internet experience
• HD and 3D - is there really a demand? Show me the contents!
• The role of online advertising for better targeting and accountability
• Migrating web-based media to flat screen in the living room - a fantasy fulfilled?
• Accessing content from internet to TV - security issues?
• Hybrid technology- holy grail or simply a deployment marketing tool?
• Identifying Broadcast and Content owners strategies to secure market share or will it die a natural death in the absence of a working monetising model
• The impact of the cloud on set top boxes (STB) - beyond practical reach to warrant a return?
• Innovation is key in finding the right technologies to meet consumer demand

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