30th November 2011 London United Kingdom
"DEFINING THE DIGITAL ENTERTAINMENT HOME NETWORK:
MOBILE OR ONLINE?"
The world of digital entertainment is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services. These shifts among others are creating a growing market for advanced video advertising, which will approach $5 billion by 2013.
Online VoD services, such as Hulu, CBS Interactive and ABC.com, are already driving growing advanced advertising revenue across their platforms. During the next five years, Pay-TV approaches to advanced advertising tied to popular TV shows, videos, movies and music content will come into their own.
The online VoD industry has the early lead for delivering Advanced Video Advertising, but the Pay-TV industry is moving quickly and will surpass Broadband VoD by 2012. This is due to the fact that Pay-TV services deliver qualified, repeatable audiences, and are expected them to be able to negotiate higher cost per thousand (CPM) fees than online services.
Advanced Advertising is the next-generation approach that permits advertisers to dramatically improve their targeting, reporting and overall return on investment (ROI). TV Everywhere initiatives will extend ad-supported Pay-TV VoD services to online and mobile users.
Key issues include:
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