4th Annual Media Content World Summit
London United Kingdom, 30st March 2011
SHAPING THE FUTURE OF PAY TV: SURVIVE OR THRIVE?
Simon Fell is currently Technology Consultant to Freeview working on the launch of Freeview HD, Connected TV, VOD services, and liaison with CE manufacturers. He also has an active involvement with many other clients as a consultant in the new media and broadcast technology space. Simon is chairman of the Content Working Group for the IBC 2010 Conference. He was until very recently the Director of Future Technologies for ITV. He was with ITV since 1991. Having been involved since before the merger of Carlton and Granada, Simon saw much change and development as Digital Television and the Internet have transformed the media landscape.
The European Broadcasting Union is the largest association of national broadcasters in the world. They promote cooperation between broadcasters and facilitate the exchange of audiovisual content. The EBU works to ensure that the crucial role of public service broadcasters is recognised and taken into consideration by decision-makers. Media regulator Ofcom had been investigating the distribution of first-run Hollywood movies, specifically the rights to movies sold by the major Hollywood studios to broadcast films for the first time on Pay TV and the wholesale supply of Pay TV packages containing movies channels, which are based on those rights.Ofcom's investigation raised concerns that Sky's distribution of the films may reduce competition.Lieven Vermaele has been Director of EBU TECHNICAL at the European Broadcasting Union (EBU) since 1 September 2007. Achievements include the introduction of new working methods and tools; spectrum policy (ITU, European commission); European-wide P2P projects; "Heads of Research", a collaborative initiative between broadcasting research centres in Europe and outside (Japan, Canada); and the strengthening of industry-wide ties. He is Chairman of the ETSI/EBU/CENELEC Joint Technical Committee, which is responsible for setting European standards for broadcasting systems. EBU TECHNICAL's objective is to be 'your reference in media technology and innovation', which is reflected in the mission: connect and share, develop and guide, promote and represent, drive and harmonize.
Internet-enabled TVs have already gained market acceptance in Japan and are expected to take off in Europe and the U.S. next year, InfiniteTV has been designed from the ground up to deliver an intuitive interface that makes it easy for connected TV consumers to find and watch both broadcast and Internet content. This industry overview presentation will showcase how operators can provide premium and free-to-air TV content to Internet-enabled TVs for the first time. This solution gives broadcasters, operators and consumer electronics manufacturers a powerful solution for win-win collaboration between content providers, advertisers and device manufacturers.
With the arrival of broadband connectivity to the TV, a host of new Internet-based video services are coming to the living room TV. TDG refers to these as "Over-the-Top" or "OTT" video services. At the same time, incumbent PayTV operators are looking to push their high-value programming beyond the TV to consumer PCs and mobile devices through the "TV Everywhere" efforts. While there is no consensus as to how this market battle will play out, there is no doubt that battle lines are being drawn and that the consumer video landscape is about to be redefined.
Exhibition spaces have been made available to vendors and solutions providers at this Summit to demonstrate their technology and expound on their value propositions. Appointments can be made to see them at their designated exhibition areas to discuss some of the industry's challenges and opportunities.
TV advertising has been suffering from media fragmentation and ad skipping. Under pressure from advertisers, traditional television networks finally team up with cable multiple system operators (MSOs) and telco services to build a modern ad-supported television delivery system called Personal TV. It will serve non-skippable, interactive targeted ads to the set-top box (STB) and insert them at runtime in both linear and video on demand (VOD) programs. Advertisers will use the system to send interactive ads just to their target consumers or to address a mass audience by inserting an ad at the same time in many different programs at a certain time of day. The benefit for viewers is a free VOD system. The full industry shift to Personal TV will take a decade, but given the impact of this system on media strategy and planning, marketing leaders should start today by joining one of the experiments.
- VoD and Internet Video
- Hybrid, interactive TV and IPTV
- Targeted-advertising solutions and measurements
- DVR services
Moderator: Anette Schaefer, Managing Director, THE BIG PICTURE
-Daniel Saunders, Head of Content Services, SAMSUNG
-Georgina Twiss, Managing Director UK and Italy, EUROSPORT
-Anthony Rose, Ex BBC Media Controller for the iplayer, TECHNOLOGIST & ENTREPRENEUR
- Gary Knight, Branded entertainment and Digital Sales Director,ITV
This part of the Summit will showcase a company that addresses some of the technology and business challenges in the industry, bringing its innovation to the fore and delivering products and services to enhance "so-called" consumer's experience. Part of the showcase will be a video presentation at the in-house cinema, featuring some of their current clients, their future strategies and how they are able to help broadcasters and service providers in finding answers in this digital transformation in the most cost-effective way.
Emma Scott was appointed project director of the Freesat initiative in 2006. She joined the BBC in 1997 as an adviser in corporate strategy, and in 1999 was appointed to work for former director general Greg Dyke as head of projects. She led the BBC's bid for a digital terrestrial television (DTT) licence and was subsequently launch director for Freeview, the UK's first free to air digital television service.Freeconomics - a marketing label for the trend of products and services being available to consumers for free; businesses then make money from other angles, usually advertising or commission, based on their ability to deliver an audience to advertisers or sellers.
To date, however, pay-TV operators have generally struggled to deliver successful three-screen services. The reasons are many, but nearly all come down to issues of security. Hollywood studios are reluctant to hand over premium content for online or mobile distribution for fear of it being pirated, the result being that operators are unable to charge for services that are lacking in the same quality content as their TV offering. You have OTT suppliers coming onto the market and showing levels of success that incumbent operators want a part of. The magic throughput seems to be 10Mbps - that starts bringing the viability of good quality downloading of video or even streaming of video to the home. As soon as you start hitting that quality of throughput, the movies start to come." transition is now taking place from the original OTT obsession with ad-based business models to a predominant interest in how to support subscription-based services, with pay-TV operators ideally placed to offer and manage such services. The expectation is that service providers can extend the reach of their services to non-traditional delivery platforms and do it on a paid basis. That transition in business models has caused somewhat of a reset in terms of the technology required.
There is a vast untapped market for pay TV, as only 250 million out of the 2 billion TV-owning households across the globe subscribe to it. However, this gap is rapidly narrowing, as in many countries, government, industry, and consumer trends are moving toward digital television by regulation or market demand. The conversion of television broadcasting from analog to all-digital broadcasting presents considerable market opportunities for CA vendors as a whole. When this transition occurs, the number of pay TV subscribers that will require set-top-boxes along with CA systems is anticipated to more than double over a brief period.
-Storage and Cloud
-Conditional Access ( CA) and EPG
-Cable and Satellite connectivity and coverage
-Digital Rights Management (DRM)
-Gaming, Betting and Sport
-Online DVD and VoD
-Applications and Widgets
-HD and 3D
Moderator: Tom Morrod, Senior Analyst, SCREENDIGEST
-Paolo D'Andrea, Head of Broadband Content, TELECOM ITALIA
-Angelo Pettazzi, Head of DTT Content Factory, MEDIASET
-Saskia Schattenman, EVP Residential Marketing, TELENET
-Hans Skarploth, CEO, VIASAT SWEDEN
Exhibition spaces have been made available to vendors and solutions providers at this Summit to demonstrate their technology and expound on their value propositions. Appointments can be made to see them at their designated exhibition areas to discuss some of the industry’s challenges and opportunities.
END OF CONFERENCE BUT EXHIBITION CONTINUES UNTIL 17:30
NOTICE: Technosummits reserves the right to change elements of the programme with respect to time, speakers, subjects and format as it deems necessary.
4th Annual Media Content World Summit 2011
Programme
To download and view a copy of the
programme you will need to have a PDF
viewer. Please click
here to download a free Adobe Acrobat
Reader.
