MEDIA CONTENT WORLD SUMMIT
LONDON
Courthouse Hotel Kempinski 29 February
2008
Driving the Future of
Media & Broadband
Content
Sebastian Moeritz,
President, MPEG Industry
Forum
Simon Andrews, Chief Strategy Officer - Worldwide
MINDSHARE INTERACTION
As consumer becomes more sophisticated and
modern business, increasingly becoming
mobile, the rapid development of greater
bandwidth, speed and quality of services in
this "always-on" world requires the
creation of compelling, secure and mobile
content. With mobile handsets almost
becoming a part of our daily lives, the
Network Operators, Service Providers and
Content creators are all finding ways to
provide a reliable and cost-effective
access to information and entertainment to
get new revenue streams. On the other hand,
the Online content is becoming almost
pervasive as broadband connection becomes
faster and cheaper. Free access to some
online content from the internet have put
to test how commercially viable premium
content will be on pay TV thru private
networks like IPTV being promoted by
Telecoms and Network Operators. Where does
the future lie?.
- Mobility, Entertainment and Productivity
- Mobile Content and Future Distribution Channels
- Future prospects of collaboration amongst major players
Chris Townsley, Director
of Strategic Accounts EMEA
LIMELIGHT NETWORKS
Growing consumer demand for multimedia
content and the continued creation of new
rich content are driving the popularity of
CDN service platforms, driving the need for
high performance networking with
ultra-scalable capacity.
In the midst of accelerating growth in the
distribution of digital media, the traffic
volume in the internet is increasing,
especially on large media content, the
question now is whilst content is king,
will control of the flow of delivery be
emperor?
Undoubtedly, with increasing consumer
demand for entertainment and information,
anytime, anywhere and in any format, Mobile
Content has become the "holy grail" that
the industry is looking for or has it?
Despite many initiatives have been launched
to secure a long term future for mobile
content in relation to Mobile Operators'
strategy on mobile payment systems, nothing
compelling and ubiquitous has emerge until
now. There is a talk of collaborations
between Mobile Operators, Content Providers
and Financial institutions for sometime to
resolve these issues, but obviously, there
still a long way to go.
On the other hand, we also have Broadband
on-line Content Providers who see Mobile
Content as a continuation of this User's
experience. Is Mobile Content helping
Online Publishers to increase brand
awareness and overall Web time?
So the question is how do Operators and
Content Owners, mindful of the amount of
content available, create their own
exclusive "differentiated" content to build
a long term customer loyalty? What issues
they have regarding Marketing and
Distribution? The main question therefore
is how to get the right content to the
right user at the right time.
This panel will tackle and discuss these
issues facing the Telecoms Operators, Media
& Broadband Content Providers and
Broadcasters from the point of view of
current and future service possibilities
and justify their business models.
- Mobile Games. Interactivity is one of the key drivers of online and Mobile Content. With development of Broadband connection speeds and better handsets, the Mobile game industry has offered unrivalled growth and continues to dominate as a source of new revenue streams. How long wills this trend lasts?
- Mobile TV. Is it potentially a growth area for players or simply a cul-de-sac? How mobile content will drive subscription markets or it is just merely hype?
- Mobile Publishing. Is Paid content and advertising working on the Mobile Web or PC web still has the greatest stronghold.? Will there be a time that Mobile Web content will be as ubiquitous as PC web Content?
- Online Music and Video. Business Models subscription formats and Pay per view models. How Billing Strategies affect gaining more customer's loyalty and how system is linked to growth.
- Mobility and Social Media Content. With prevalence of social media in the current landscape and community interaction, Mobility has provided a key driver in bringing millions of end-users to use Mobile platform in enhancing their quality of experience.
- Long term outlook for Future of Mobile and Online Broadband content? Future prospects
Chair &
Moderator:
David McQueen, Senior Analyst,
Head of Mobile Media,
Screendigest
Participants:
- Simon Protheroe, New Media and IT Director, Eidos Interactive
- Giorgio Riva, Managing Director, RCS Digital
- Patrick Jubb, Head of Global Communications, Vodafone
- Dan Whiley, Senior VP Digital Media, MTV Networks International
- Simon Gunning, Senior Vice President Digital, EMI MUSIC
Lourens de Beer, Managing
Director UK, Minick
The opportunity to monetise content on the
mobile is huge as consumers have learned
the hard way that content isn't free on the
little screen. But to do this in a
profitable way requires careful planning,
great execution and micro reporting
Consumers demand highly concentrated and
relevant content on their mobile, they
don't have time, screen real estate or
bandwidth while n the run to 'browse' so
the quicker you give them what they want
the better. The presentation will look at
the following:
- Key considerations in designing Mobile services:
- Optimising content for the little screen
- Ad funded vs. Single Sale vs. Subscription payment solutions
- Content Discovery on mobile is difficult, how do we fix this
- How to best promote your mobile service
- A quick look at
‘Tagesschau 100 Sekunden’
(News in 100 Seconds)
World Communication Awards Winner – Best Mobile service in 2007 - How to scale into global markets
Stephen Lowe, Chairman,
Broadband Wireless
Association
Broadband has become an integral part of
life providing access to communications,
entertainment and knowledge. Consumers now
expect access to these services even when
on the move in both public and private
transport. The growth of wireless hot spots
and inclusion of wireless in laptops and
PDAs has fuelled this consumer appetite
beyond the original business use. Low cost,
pervasive, ubiquitous access to broadband
is already making an impact on choices of
hotels and transport.
As more and more services become available
the separation between the network and the
service becomes more necessary and certain.
Will 3G or LTE or WiMAX be the access
technology of the future or will some other
as yet unknown competitor emerge? What will
be the business models that allow service
providers and network operators to generate
the revenues necessary to sustain a
profitable business? As technology disrupts
the marketplace which will be the new
controlling players?
- Key topics:
- Service and network separation
- Content or connectivity - which is key?
- All content to any device or content to fit the device?
- Where does the money go?
- Market pull or the technology push - are the current services really helping to develop the market?
High-cost blockbuster movies from Hollywood
and expensive TV production realities have
rightly leveraged for decades a production
and distribution system that required an
economy of scarcity and demanded massive
scale to make a profit.
Operators and Content Owners must not only
meet the demand from the 'always-on,
anywhere, anytime community' if they must
differentiate beyond price to compete with
existing providers. This panel will examine
the way the traditional media are competing
against the new media in the light of
increasing bandwidth and security issues
surrounding this latest technology.
Is the traditional media being threatened
by the sprouting of new distribution
content platforms and is Hollywood seeing
the demise of its distribution strongholds
and are they ready to change or continue to
defend their position.
- How traditional media like Hollywood studios are defending their current market positions and are they ready to take the challenges of competing with New Media or are they going to embrace them?
- How new technology can protect and monetize Media Content. With increase in multiple distribution channels and complex distribution licenses, is there a solution that can ensure geographic control and not damage existing business relationships.
- What Content Creation, Management and Delivery systems and new business models are effective in transforming from traditional setup to new formats? Is there a growth trend? Is Cost a driver towards change or the traditional Media will hold their current dominant position as long as they can and won't have to face the music?
- Is Public broadcasting immune to these changes or are they poised to restructure to face the new challenges of new Media? How important is the understanding of consumer's attitude towards current technology and are they prepared to pay for it?
- The future perspectives on pitfalls as well as opportunities for the industry and How Traditional and New media can create a gridlock or perhaps opportunity for growth as they defend their own respective positions? Is Convergence really possible given separate interest and continuing race towards dominance and more ubiquity?
Chair &
Moderator:
Simon Drinkwater, Vice President
Sales EMEA, Entriq
Participants:
- Myles Macbean, Vice President, Disney Online, Walt Disney Internet Group Europe
- Patrick Walker, Head of Content Partnerships EMEA, Google (You Tube)
- Paul Kanareck,, Head of FM Ventures, WFreemantle Media
- James Fabricant, Director of Video and Head of Entertainment, MySpace Europe
- Barbara Stelzner,VP, Director News and Programming, CNBC Europe
PROVIDING A
ROBUST AND FASTER INFRASTRUCTURE HIGHWAY
FOR RICH MULTI-MEDIA CONTENT
Changing consumer behaviours,
hyper-competition from within and outside
the industry, proliferation of
multi-function devices, the revolution in
user-generated content (UGC), IP-network
migration from the core to the edge and
other trends such as MOBILITY are changing
the telecommunications landscape. With
availability of various data transport
solutions, HSDPA is becoming a
highly-preferred solution by a good number
of Network Operators as it is seen as
software upgrade to 3G infrastructure, and
a stable, reliable and cost-effective
platform to provide QUALITY OF EXPERIENCE
(QOE) to end-users. However, certain
fundamentals remain the same: Consumers
want to choose from simple, reliable and
discoverable services.
- Mobile data services and networks today, we have come a long way since GPRS
- HSDPA experience and success cases
- Broadband Wireless infrastructure and device future evolution and performance
- End-user experience and requirements for different type of services
- How to provide cost-efficient infrastructure platform for Broadband Wireless services and maintain profitability
NOTICE: Technosummits reserves the right to change elements of the programme with respect to time, speakers, subjects and format as it deems necessary.
Media Content World Summit 2008
Programme
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